German Elevator Market Analysis - 2480 Words

1. German Elevator Market Analysis Introduction Customers The customers in German low-rise elevator market were split into two categories such as decision makers and influencers. Table x shows key customer types involving in decision making and their top priorities: General Contractors Architects Property Developers - 50% - a great influence on elevator purchase - 4 largest German contractors controlled 20% of the market - 20,000 small contractors fighting on pricing - 40% - a high impact on final purchase decision - Selected elevators for cosmetic options (interior panel material, colours of elevators etc.) in the higher-end market - 10% - Rarely involved in decision - Mainly concerned with cost of developing a new building, upfront costs, and less about elevator selection Energy suppliers acted as an influence group and recommended MonoSpace. Purchasing Process Process Explanation Purchasing Decision - Low rise residential elevator purchase decision includes 4 or 5 parties: property owner, construction company manager, architect, construction company purchasing agent, building service manager, etc. - Purchase decision is impacted by price, effect on architectural drawings, quality and relevance of information provided to costumer, level of service, design of the bid document, customer’s impression of salesperson. Bidding Process - A very competitive, price oriented bidding process. Generally, property developers invite 3-4 contractors to reduce prices. Kone SellingShow MoreRelatedDescription Of A Controller Area Network1715 Words   |  7 Pagescomplexity, and weight. This development of the CAN bus started in 1983 at Robert Bosch, a German automotive system supplier (Robert Bosch, GmbH, Postfach, Stuttgart, 1991). 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